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The Los Angeles Earthquake: Get Ready

Summer 2007, Fall 2008

Disciplines involved: Environmental Design, Film, Graphic Design, Illustration, Graduate Media Design

Faculty: (Sumer 2007) Jason Holey, Christoph Niemann, Clive Piercy, Paul Rogers, Stefan Sagmeister. (Spring 2008) Sean Donahue  

The Los Angeles Earthquake: Get Ready was a multimedia public safety campaign and sourcebook initiative created and led by Art Center College of Design, using the unique expertise of designers to generate new research and visual communication tools about seismic safety. Utilizing new design methodologies, this initiative was intended to mobilize the media, as well as policy- and decision-makers—and most importantly, the general public—to measurably increase earthquake preparedness throughout the Greater Los Angeles area. The initiative served as a model for identifying effective earthquake preparation and recovery strategies that could have applications throughout California and worldwide.

Over the span of three years, the project required the participation of Art Center students, faculty, and alumni in many disciplines such as Illustration, Graphic Design, Film, Graduate Media Design, and Environmental Design.  

The Los Angeles Earthquake: Get Ready was launched the week of November 12, 2008, in conjunction with The Great Southern California ShakeOut.  The campaign utilized both traditional and cutting-edge media—including alternative networks and mobile technologies—targeting the general public, especially underserved populations in the Greater Los Angeles area. Partners from the University of Southern California Annenberg School of Communication, the Southern California Earthquake Center (SCEC), and other expert advisors participated at key junctures of research and pilot testing to provide metrics for evaluation, viability in content and direction.

The Los Angeles Earthquake: Get Ready included these interrelated components:

1) a Sourcebook for the media and government and civic decision-makers;
2) a High-Profile Civic Event for audiences throughout the Greater Los Angeles region;
3) a multimedia public awareness campaign which included the launch of After Shock, an online recovery game simulation ;

These major components, each representing new communications paradigms that reflect contemporary social expectations and modes of behavior, can be reviewed in greater detail by viewing The Los Angeles Earthquake: Get Ready Media Kit.