Since 2002, Designmatters at Art Center has received a wide range of commissions to produce public awareness media campaigns for several United Nations and international aid agencies. These campaigns, produced by Elisa Ruffino for Designmatters, receive worldwide distribution and highlight globally significant issues such as healthcare, social entrepreneurship, public policy and sustainable human development.
Equally important, the distribution of these campaigns by international aid partners powerfully demonstrates how designers, as strategic thinkers and communicators in many media, can effectively mobilize public opinion and contribute to the positioning of critical issues in the public and private sectors.
USGS commissioned film director and motion graphic designer Theo Alexopoulos, an Art Center alumnus from the Graduate Media Design program, to bring the ShakeOut scenario to life in this short film that draws viewers into a visceral journey that also amounts to a potent call to action.
Created by Patrick Hruby, Yana Kramskaya, Grace Jihye Lee, Mike Payne and Daniaelle Persall, Spring 2009. Animation and Post-Production by SDF-1.
Produced for the United Nations Population Fund (UNFPA) for the International Parliamentarians Conference on Population and Development (ICPD+15) in Cairo, Egypt, November, 2009, and for broadcast on CNN International, Fall 2009.
Created by Tom Borowski, Tess Donohoe, Linda Kim, Gem Padamada and Beril Toka, Spring 2009. Animation and Post-Production by SDF-1.
Produced for the United Nations Population Fund (UNFPA) for the International Parliamentarians Conference on Population and Development (ICPD+15) in Cairo, Egypt, November, 2009, and for broadcast on CNN International, Fall 2009.
Created by Johnny Chang, Amy Kim, Da Hae Kim, Anne Lin, Diana Liu and Ashley Park. Animation and Post-Production by SDF-1.
Produced for the United Nations Population Fund (UNFPA) for the International Parliamentarians Conference on Population and Development (ICPD+15) in Cairo, Egypt, November, 2009, and for broadcast on CNN International, Fall 2009.
Directed by Jonas Mayabb (Film), Summer 2007
Produced for premiere at the United Nations DPI/NGO Conference. September 2007.
Distributed throughout 2008 by the Film Society at Lincoln Center “Green Screens” PSA program, launched during the Live Earth world concerts simulcast.
Awards
2008 Academy of Television Arts & Sciences’ College Television Award, First Place, Outstanding Commercials Category
Directed by Alice Park (Film), Summer 2007
Produced for premiere at the United Nations DPI/NGO Conference, September 2007.
Distributed throughout 2008 by the Film Society at Lincoln Center “Green Screens” PSA program, launched during the Live Earth world concerts simulcast.
Awards
2008 Silver ADDY Award (Student Category, Los Angeles city level)
2008 Gold ADDY Award (Student Category, district level)
2008 National ADDY Award Finalist
2008 Bronze Telly Award, Commercial Category
Shortlist, 2008 Cannes Film Festival Young Director Award (Non European Film School Category)
Created
by Janete Chun (Advertising), Yvonne Kang (Graphic Design), Maria Moon
(Graduate Media Design), and Miya Osaki (Graduate Media Design), Summer
2007 Campaign included
environmental and print design, motion graphic PSAs. Premiered at the
Women Deliver Conference, London, October 2007. Distributed in
international viral campaign led by UNFPA.
Created
by Ji Eun Kan (Graphic Design), Kris Wong (Graphic Design), Emerson Velazquez (Graphic Design), Summer
2007 Campaign included
environmental and print design, motion graphic PSAs. Premiered at the
Women Deliver Conference, London, October 2007. Distributed in
international viral campaign led by UNFPA.
Created by Hosan Lee (Advertising) and Paul Roberts (Advertising), Summer 2007 Campaign included environmental and print design, motion graphic PSAs. Premiered at the Women Deliver Conference, London, October 2007. Distributed in international viral campaign led by UNFPA.
Directed by Tyler Hymanson (Film), Spring 2007
To address earthquake preparedness in Los Angeles.
Produced for English and Spanish-speaking audiences. Licensed to the Earthquake Country Alliance of southern California. Distributed regionally in Southern California on network TV channels.
Directed by Hemant Verma (Film), Spring 2007
To address earthquake preparedness in Los Angeles. Produced for English and Spanish-speaking audiences. Licensed to the Earthquake Country Alliance of southern California.
Directed by Kevin Cheng (Film), Spring 2007
To address earthquake preparedness in Los Angeles. Produced for English and Spanish-speaking audiences. Licensed to the Earthquake Country Alliance of southern California.
Directed by Jonas Mayabb (Film), Summer 2006
To address family nutrition and obesity. Licensed to Participant Productions in support of the marketing campaign for the film, “Fast Food Nation,” November 2006.
Awards
Student Gold 2007 Los Angeles Student ADDY® competition
Student Gold 2007 AAF District 15 ADDY® Competition
Student Gold 2007 National ADDY® Award
First Place, 2007 Cannes Film Festival Young Directors Award (Non European Film School Category)
Directed by Ian MacLeod (Film), Summer 2006
To advocate speaking out against domestic violence. Licensed to the YMCA’s Anti-Domestic Violence Programs.
Creative Direction and Development by Ryan Graeff, Daniel Park, and Georghes Scurtu (Illustration); Animated by James Fish (faculty) and Bob Nybe, Spring 2006
Commissioned by the International Organization for Migration (IOM). To address HIV/AIDS prevention among youth in the Caribbean.
Creative Direction and Development by Karen Davison and Rory MacLean (Illustration); Animated by James Fish (faculty) and Bob Nybe, Spring 2006
Commissioned by the International Organization for Migration (IOM). To address HIV/AIDS prevention among youth in the Caribbean.
Creative Direction and Development by Eli Sipsas and Aaron Thomas (Illustration); Animated by James Fish (faculty) and Bob Nybe, Spring 2006
Commissioned by the International Organization for Migration (IOM). To address HIV/AIDS prevention among youth in the Caribbean. Distributed by the Kaiser Foundation. Translated into a full-page color advertisement for Caribbean Beat magazine, receiving wide dissemination in 2007 on Caribbean airlines, as well as promotional t-shirts that were distributed by IOM at the 2006 International AIDS Conference in Toronto, Canada.
Directed by Cody Heller (Film), Fall 2005
Produced for the American Red Cross. Distributed nationally by the American Red Cross Blood Services division for recruitment of blood donors ages 17-24, at blood drive events, and as part of visual education tools for blood donors.
Awards
Gold status by the 2006 Summit Creative Awards, PSA Video Category
Directed by Tadeh Daschi (Film), Summer 2005
To raise awareness of the progress of the Millennium Development Goals. Presented at the United Nations DPI/NGO Annual Conference, September 2005.
Directed by Roman Wyden (Film), Summer 2005
A celebration of the 60th Anniversary of the United Nations. Presented at the United Nations DPI/NGO Annual Conference, September 2005.
Directed by Corey Stubbs (Film), Spring 2005
Commissioned by the Pan American Health Organization (PAHO) to counter-act youth-targeted alcohol marketing.
Directed by Jennava Laska (Film), and Creative Direction by Seth Hadaway (Advertising), Spring 2005
Commissioned by the Pan American Health Organization (PAHO) to counter-act youth-targeted alcohol marketing.
Directed by James Mann (Film), Fall 2004
Commissioned by the United Nations Development Fund for Women (UNIFEM) to address violence against women. Distributed throughout the Americas by UNIFEM in collaboration with PAHO.
Directed by John Sangjoon Park (Film),Fall 2004
Commissioned by the United Nations Development Fund for Women (UNIFEM) to address HIV/AIDS prevention. Distributed throughout the Americas by UNIFEM in collaboration with PAHO.
Directed by Robert Harris (Film), Fall 2004
Commissioned by United Nations Development Fund for Women (UNIFEM) to address violence against women and HIV/AIDS prevention. Distributed throughout the Americas by UNIFEM in collaboration with PAHO.
Directed by Yin You (Film), and
Creative Direction by Renee Smith (Advertising), Summer 2004
Commissioned by the United Nations Population Fund (UNFPA) to celebrate women’s rights on the occasion of the International Parliamentarians’ Conference, Brussels, October 2004.Distributed on Euro News, Fall 2004.
Directed by Ron Tapia (Advertising), Summer 2004
Commissioned by the United Nations Millennium Campaign to raise awareness of the Millennium Development Goals. Also commissioned and distributed by the UN Millennium Campaign Project in 2004, the PSA was translated into an accompanying newspaper print campaign that was widely distributed across American college campuses to activate youth involvement in the MDGs.
Directed by Geoffrey Chu (Film), Summer 2004
Distributed by the Pan American Health Organization (PAHO) to address the toll of domestic violence in health.
Directed by Brian Wee (Film), Summer 2004
Distributed by the Pan American Health Organization (PAHO) to address the toll of domestic violence in health.
Directed by Mandy Siu (Film); Creative Direction by Nico Ammann (Advertising), Summer 2004
Commissioned by the United Nations Population Fund (UNFPA) to address gender inequality.
Distributed internationally on Euronews.
WHY? Directed by Will Wright
Commissioned by the American Cancer Societyto address smoking among youth ages 18-24. Distributed regionally in Southern California high schools.
Directed by Ash Steffy (Film), Spring 2004
Distributed internationally by the Pan American Health Organization (PAHO) to address cell phone use and road safety for World Health Day 2004.
